Survival Manual for Consumers Get Mad Then Get Even (A Self-confidence--self-competence book) by James McTighe

Cover of: Survival Manual for Consumers | James McTighe

Published by Stone Trail Pr .

Written in English

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  • Consumer protection,
  • Law and legislation,
  • Popular works,
  • Consumer education,
  • United States

Book details

The Physical Object
Number of Pages186
ID Numbers
Open LibraryOL8385646M
ISBN 100932123031
ISBN 109780932123039

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Survival Manual for Consumers: Get Mad Then Get Even (A Self-confidence--self-competence book) [McTighe, James] on *FREE* shipping on qualifying offers.

Survival Manual for Consumers: Get Mad Then Get Even (A Self-confidence--self-competence book)Author: James McTighe.

Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.

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Marketing Manipulation: A Consumer’s Survival Manual. Authors: Michael Kamins Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions.

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